Vol. 2 No. 3 (2025): MARCH

Articles

• INTERNET OF THINGS (IOT) AS A DRIVER OF THE INDUSTRIAL REVOLUTION 4.0 TOWARDS ECONOMY 5.0

  Loso Judijanto (Author)

  500-508

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• BIG DATA: USING DATA ANALYTICS TO SPARK INNOVATION IN THE 5.0 ECONOMY

  Loso Judijanto, Alim Hardiansyah (Author)

  509-516

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• SMART CITIES: INTEGRATING SMART TECHNOLOGY IN CITY DEVELOPMENT IN THE ECONOMY 5.0 ERA

  Loso Judijanto, Caroline, Caroline (Author)

  517-525

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• THE ROLE OF FINANCIAL TECHNOLOGY (FINTECH) IN BUILDING AN INCLUSIVE ECONOMY 5.0

  Caroline Caroline (Author)

  526-534

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• AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) IN ENHANCING THE CONSUMER EXPERIENCE IN ECONOMY 5.0

  Caroline Caroline, Luckhy Natalia Anastasye Lotte, Redi Yana Kapisa (Author)

  535-542

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• IMPLEMENTATION OF A KPI-BASED PERFORMANCE ASSESSMENT SYSTEM IN INCREASING ORGANIZATIONAL EFFECTIVENESS

  Johni Eka Putra (Author)

  543-555

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• THE INFLUENCE OF BRAND AMBASSADOR AND KOREAN WAVE ON PURCHASE INTENTION OF SOMETHINC SKINCARE PRODUCTS THROUGH THE INTERVENING VARIABLE FOMO

  Asri Ainun Habibi, Chalid Imran Musa, M. Ilham Wardhana Haeruddin, Muh. Ichwan Musa, Nurul Fadilah Aswar (Author)

  556-573

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• THE IMPACT OF DIGITALISATION ON ECONOMIC GROWTH IN DEVELOPING COUNTRIES

  Caroline Caroline (Author)

  574-578

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• EVOLUTION OF DIGITAL MARKETING: FROM SEO TO AI-BASED PERSONALISATION

  Loso Judijanto (Author)

  579-586

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• ANALYSIS OF PRODUCT DEVELOPMENT IN INCREASING SALES TURNOVER IN RISOLALA BUSINESSES IN CORAWALI VILLAGE, PANCA LAUTANG DISTRICT, SIDENRENG RAPPANG DISTRICT

  Faras Chaslia, Agus Syam, Asmayanti Asmayanti (Author)

  587-594

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• START-UP ECOSYSTEM: THE DRIVING FORCE OF DIGITAL INNOVATION IN ECONOMY 5.0

  Caroline Caroline, Iwan Kusnadi (Author)

  595-601

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• THE ROLE OF DIGITAL MEDIA IN MARKETING TRANSFORMATION: A COMPARATIVE STUDY OF VARIOUS INDUSTRIES

  Rudianto Rudianto, Ignatius Septo Pramesworo, Jeffry H. Sinaulan (Author)

  602-610

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• SUPPLY CHAIN OPTIMIZATION IN MANUFACTURING INDUSTRY THROUGH LEAN MANUFACTURING IMPLEMENTATION

  Zainuddin Latuconsina, Hulawa Theresia Waileruny, Hadinda Hadinda (Author)

  611-621

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• EVALUATION OF FINANCIAL PERFORMANCE USING THE EVA (ECONOMIC VALUE ADDED) METHOD IN PUBLIC COMPANIES IN INDONESIA

  Rusiati Rusiati, Evi Dwi Kartikasari, Irma Indira (Author)

  622-633

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• ANALYSIS OF THE EFFECT OF DIGITAL MARKETING ON BRAND AWARENESS IN E-COMMERCE

  Seno Lamsir (Author)

  634-645

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• THE IMPACT OF EMPLOYEE TRAINING AND DEVELOPMENT ON ORGANIZATIONAL EFFECTIVENESS

  Kasmin Kasmin, Rohani Lestari Napitupulu, Nofriza Efendi, Samudra Syarif Wahyu Hidayatullah (Author)

  646-653

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• THE IMPACT OF FINTECH ON FINANCIAL INCLUSION FOR LOW-INCOME COMMUNITIES

  Samudra Syarif Wahyu Hidayatullah, Saepullah Saepullah, Kasmin Kasmin, Frandy Putra Perdamen Tarigan (Author)

  654-661

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• HUMAN RESOURCE DEVELOPMENT STRATEGIES FOR ENHANCING ORGANIZATIONAL PERFORMANCE IN THE DIGITAL ERA

  Sigit Purwanto, Kasmin Kasmin, Samudra Syarif Wahyu Hidayatullah, Dendy Tirtoadisuryo (Author)

  662-668

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• WORKPLACE DIGITALIZATION AND ITS EFFECTS ON HUMAN RESOURCE MANAGEMENT PRACTICES

  Sridesyani Munawaroh, Samudra Syarif Wahyu Hidayatullah, Asep Ferry Rachmat, Kasmin Kasmin (Author)

  669-677

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• TALENT MANAGEMENT STRATEGIES FOR SUSTAINING COMPETITIVE ADVANTAGE IN ORGANIZATIONS

  Asep Ferry Rachmat, Yudhi Priatanto, Kasmin Kasmin, Rahmad Ramdani, Varianto Willardi (Author)

  678-685

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• THE EFFECTIVENESS OF INFLUENCERS AS A MARKETING STRATEGY FOR FINANCIAL SERVICES PRODUCTS IN AN ISLAMIC PERSPECTIVE(Case Study of Bank Syariah Indonesia)

  Pipit Setyawati, Khamdan Rifa’i, Nikmatul Masruroh (Author)

  688-700

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• THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN ENHANCING EMPLOYEE MOTIVATION AND PRODUCTIVITY

  Asep Ferry Rachmat, Rahul Shah, Ph.D (Author)

  701-708

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• LOCAL ECONOMIC TRANSFORMATION THROUGH THE DEVELOPMENT OFVILLAGE ENTREPRENEURSHIP: A COMPREHENSIVE LITERATURE REVIEW

  Harry Z Soeratin (Author)

  709-725

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• THE ROLE OF MANAGEMENT ACCOUNTING IN COST CONTROL AND PERFORMANCE IMPROVEMENT OF RETAIL COMPANIES

  Amirah Andika Rifdayanti, Ardelia Suharmanto (Author)

  726-737

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• ANALYSIS OF THE EFFECTIVENESS OF INFLUENCER MARKETING IN INCREASING BRAND ENGAGEMENT ON SOCIAL MEDIA

  Asnawati Asnawati (Author)

  738-749

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• ANALYSIS OF CONTENT MARKETING STRATEGY IN INCREASING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA

  Gusti Noorlitaria Achmad, Karin Cetta Putri Noorfitri (Author)

  750-760

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