THE EFFECTIVENESS OF INFLUENCERS AS A MARKETING STRATEGY FOR FINANCIAL SERVICES PRODUCTS IN AN ISLAMIC PERSPECTIVE(Case Study of Bank Syariah Indonesia)
Keywords:
Influencer, Marketing Financial Services Products, Islamic ViewsAbstract
The purpose of this study is to determine the effectiveness of influencers as a marketing strategy for financial services products from an Islamic perspective. This study uses the literature review method. In collecting data, the author collects information about digital marketing and marketing systems, as well as information from national and international research journals, companion books, newspapers and magazines. According to this study by the Indonesian Internet Service Providers Association (APJII), Indonesia is a country where the number of social media users continues to increase every year. This can provide opportunities for financial institutions, especially Islamic banks, to promote their financial products and services using innovative advertising strategies with influencer marketing to attract as many customers as possible.
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