Vol. 2 No. 2 (2025): FEBRUARY

Articles

• ANALYSIS OF JUST-IN-TIME (JIT) SYSTEM IMPLEMENTATION IN INVENTORY MANAGEMENT TO REDUCE COSTS AND OPTIMIZE STOCK

  Franciscus Dwikotjo Sri Sumantyo (Author)

  225-235

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• EFFECTIVENESS OF CAREER DEVELOPMENT PROGRAMS FOR YOUNG EMPLOYEES IN INCREASING LOYALTY AND PERFORMANCE IN COMPANIES

  Seno Lamsir (Author)

  236-248

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• HR TECHNOLOGY UTILISATION STRATEGIES IN HUMAN RESOURCE MANAGEMENT: A LITERATURE REVIEW

  Loso Judijanto, Iyad Abdallah Al- Shreifeen (Author)

  249-257

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• BEST RECRUITMENT AND SELECTION PRACTICES BASED ON HRM LITERATURE REVIEW

  Loso Judijanto, Hadenan Towpek, Mohd Syahrin (Author)

  258-264

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• DIGITAL COMMUNICATION IN THE WORKPLACE: THE IMPACT OF TECHNOLOGY ON EMPLOYEE AND MANAGEMENT COMMUNICATION PATTERNS

  Al-Amin, Indah Sulistiani (Author)

  265-271

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• THE EFFECT OF SOCIAL MEDIA ON INCREASING PRODUCT SALES: A CASE STUDY OF MSMES IN INDONESIA

  Silvia Ekasari, Susilo Utomo, Rina Apriliani (Author)

  272-279

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• DIGITAL MARKETING STRATEGY: THE EFFECTIVENESS OF SOCIAL MEDIA IN ATTRACTING NEW CUSTOMERS

  Silvia Ekasari, H. MR. Ulung Sembiring, Eka Budi Yulianti (Author)

  280-286

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• STRENGTHENING GLOBAL SUPPLY CHAIN RESILIENCE IN THE FACE OF CRISES AND EXTERNAL DISTURBANCES

  Loso Judijanto, Al-Amin (Author)

  287-293

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• BUSINESS FEASIBILITY STUDY ON THE ESTABLISHMENT OF ONLINE RETAIL BUSINESS WITH SUBSCRIPTION SYSTEM IN INDONESIA

  Risanty Marisca (Author)

  294-306

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• RISK MITIGATION STRATEGIES IN GLOBAL SUPPLY CHAINS: A LITERATURE REVIEW

  Loso Judijanto, Al-Amin (Author)

  307-314

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• EFFECTIVENESS OF CAREER DEVELOPMENT PROGRAMS FOR YOUNG EMPLOYEES IN INCREASING LOYALTY AND PERFORMANCE IN COMPANIES

  Faisal Asmen, Mhd. Subhan, Romika Rahayu, Aluwis Aluwis (Author)

  315-327

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• THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE MOTIVATION AND PERFORMANCE AT PT PELNI AMBON BRANCH

  Semuel Souhoka (Author)

  328-339

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• MARKETING INNOVATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A TECHNOLOGY COMPANY

  Ignatius Septo Pramesworo, Suslinawati, Ari Jumadi Kirnadi (Author)

  340-348

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• THE INFLUENCE OF PRICE PERCEPTION ON GOJEK APPLICATION SERVICE PURCHASE DECISIONS MEDIATED BY EASE OF USE IN MANAGEMENT STUDENTS OF MAKASSAR STATE UNIVERSITY

  Ibrahim Syamsuddin, Siti Hasbiah , Muh. Ichwan Musa , Chalid Imran Musa , Ilma Wulansari Hasdiansa (Author)

  349-362

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• ANALYSIS OF CASH ON DELIVERY PAYMENTS ON PURCHASE INTEREST ON E-COMMERCE TOKOPEDIA AND SHOPEE

  Ajeng Faizah Nijma Ilma, Ni Komang Septia Noriska (Author)

  363-375

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• ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING IN INCREASING BRAND AWARENESS AMONG GENERATION Z

  Finny Redjeki (Author)

  376-388

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• THE ROLE OF BIG DATA ANALYSIS IN OPTIMIZING MARKETING STRATEGIES IN THE BANKING INDUSTRY

  Finny Redjeki, Kim Soo (Author)

  389-399

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• THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IN IMPROVING THE COMPANY'S IMAGE IN THE EYES OF CONSUMERS

  Mardiana Ruslan, Debiyanti Kune (Author)

  400-411

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• ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS CONSEQUENCES ON REPURCHASE INTENTION

  Prilia Lira Ekazandra, Ni Wayan Ekawati, I Gst . A. Kt. Gd. Suasana, Putu Yudi Setiawan (Author)

  412-425

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• THE INFLUENCE OF THE APPLICATION OF FINANCIAL TECHNOLOGY (FINTECH) ON FINANCIAL MANAGEMENT EFFICIENCY IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES)

  Loso Judijanto, Rosyid Nurrohman (Author)

  426-438

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• DIFFERENTIATION AND POSITIONING STRATEGY IN INCREASING THE COMPETITIVENESS OF MSME PRODUCTS

  Finny Redjeki, Elida Zia’ul Huda (Author)

  439-449

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