THE IMPACT OF DIVIDEND POLICY ON COMPANY VALUE EVIDENCE FROM PUBLIC COMPANIES IN THE CONSUMER SECTOR
Keywords:
Dividend Policy, Evidence Company Value, Public Companies, ConsumerAbstract
This research aims to review and analyze the impact of dividend policy on company value, with a special focus on public companies in the consumer sector. As one of the most dynamic sectors and sensitive to changes in consumer preferences, understanding the implications of dividend policy is critical for company management and investors. Through a comprehensive literature review, this research evaluates various empirical and theoretical studies related to dividend policy which includes aspects of dividend payment policy, dividend stability, and the interaction between dividend decisions and company growth. The analysis results show that a consistent and stable dividend policy tends to increase investor confidence and the value of the company's shares. Conversely, a fluctuating or overly aggressive dividend policy can harm a company by reducing the capacity for reinvestment and innovation, which are important for maintaining long-term competitiveness. In conclusion, this research highlights the importance of the right balance in dividend policy to maximize company value in the consumer sector.
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