PROMOTING TOURISM BUSINESS THROUGH DIGITAL MARKETING IN THE NEW NORMAL ERA

Abstract

The purpose of this research is to find out how digital marketing can be used for tourism promotion in the new normal era. The research method uses literature studies. From the results of the study, it is known that the implementation of the New Normal not only has a positive impact on the tourism sector, but other sectors also feel the impact. Therefore, it can be said that the implementation of the New Normal is the first step for the development of tourism activities to avoid crises and live a new era of life that can run well side by side with Covid-19 by implementing health protocols. In the increasingly developing digital era, traditional marketing has shifted, where digital marketing plays an increasingly important role in attracting tourists and building the image of tourist destinations. The findings of this study show the great impact of digital marketing on increasing the promotional reach of tourism destinations. Through social media, websites, mobile applications, and online advertising, tourism promotion activities are able to reach a wider and targeted audience. It can be concluded that digital marketing is a very effective tool in promoting the tourism business, both in terms of costs and results obtained. The implementation of the right digital marketing strategy can help increase the number of tourist visits, strengthen the image, and maintain competitiveness in the global tourism market, especially in the new normal era.